A website is now a minimum bar for entry of a business that is serious about business. I help you showcase your company on the internet on a website that is well-written and artfully presented.
Your website should, of course, look good. But a well-designed website does more. The layout should provide direction for the eyes (and mouse). Visual cues should be easy to see, and easy to navigate. Users should be able to find what they want to find and then allowed to act.
As good as a website might look (and read) it’s of limited value if it can’t be found. So the copy is focused on headlines and body copy that search engines will spot. Immediately after the basic site is up, I start raising your profile in search results.
Once the viewer hits your site, I seek to captivate them. We meet the audience on their terms with confident copy, strong visuals, and easily available calls to action.
As your company grows, your site should be able to grow along with it in a way that is easy to navigate, and easy to maintain. Don’t feel you have the whole site ready and in place before going live. Start with four or five pages with the basic info and a way to contact you and then grow from there.
If you’re ready to take your idea, project, or company to the next level, start with a website that is designed to work for you and your audience. I’ll meet you at the elevators.
The website for the Asheville interior design team of FS Design Group showcases the work and then gets out of the way. When the work looks like theirs, it’s the best strategy.
This website for Halogen Systems, Inc must engage & convince water engineers. Stage III of the site added nearly 100 pages of content and product listings. To make it easier to navigate, a MegaMenu was added to the main navigation and page-level menus for products. Purposeful blog posts were added to provide deployment info.
The designers at RoomRethink bring interior design to a personal level, helping clients to express their sense of style instead of whatever HGTV is pushing this month. And they do it in a way that won’t break a budget. Their in-development website features images that look like magazine layouts and prominent ‘before & after’ comparisons for maximum effect.
See why they are moving off Squarespace to an open-source WordPress framework
High-level strategic marketing expertise without adding headcount.
Define your persona with a package that identifies and engages.
Motivating copy from punchy heads & subs, to the gritty details.
Present your information in a clear and pleasing manner.
Every single piece of marketing material affects your brand.
Don't limit your marketing reach to Facebook, or a template site.