Creative Direction & Coordination

A Creative Team Lead Who Fosters Collaboration Between Executives, Creatives, and Programming Teams

Many companies can benefit from a Creative Coordinator who functions as a translation layer from Veep to Geek, or Designer to Programmer; someone who can not only speak both languages but who can build consensus between teams who have mutually opposed reward structures and goals.

I call this “Lead-from-the-Middle Leadership”. Like middle children (Hello!) an LFTM leader isn’t trying to be in charge of anything, but to find paths to harmonious outcomes

A Lead-From-the-Middle team lead effectively translates executive goals and metrics to design and programming teams focusing the effort and defining the project. An LTFM Creative Lead can converts goals into designs, designs into code, and the whole effort into a product, application, or website. LTFM leaders facilitate work processes, foster communication and help everyone on the team work at maximum efficiency.

If your team needs Lead-From-the-Middle Creative Leadership, draft me.

Creative Leadership

Translating evolving executive goals into online ecosystem for Real Estate management

Coordinating Creativity

a Creative Lead Fosters Collaboration

Creative Direction Guides the Creative Process

A Creative Leader unites teams of creative people by providing direction, setting goals, and fostering an environment that encourages collaboration and creativity. Happy creative teams have a culture that values diverse perspectives, encourages risk-taking, and promotes continuous learning. Most importantly, happy creative teams get creative stuff done.

What a Creative Generalist Brings

As a team lead, my role in coordinating between executives, programmers, and designers is to achieve the best creative work possible.

I bring my knowledge, experience, empathy, and curiosity to help your creative teams thrive as they point their skills in a positive direction. Let’s start.