Printed Designs That Engage

The Power of Touch

The internet has allowed us to ‘reach out and touch’ the general public in a way that has never been possible before. Yet, printed materials haven’t lost their power. Why not? Because a gold-foil embossed business card looks better in person than it will ever photograph, just like the luxury conveyed by a subdued advertisement in a weighty oversized glossy design magazine never fits through a screen. Nevermind about the power of a well-executed video billboard or tradeshow wall.

Tactile Projectiles: Hit ‘Em With the Feels.

Physical items are still incredibly important because humans still have 5 senses, and while digital assets have come a long way, the feel of a soft-textured paper, and the smell of the ink supercharge the visual stimulation of a shiny foil over a satin cardstock. The resulting 3 senses simultaneously firing away makes a bigger impression than any picture of a business card. Is it hot in here?

Stand Out With Good Design

What does that mean for a business seeking to stand out from the pack? It means that you can’t leave your printed material designs to whichever trainee is manning the copy shop at Staples® or Kinkos®. And if you must use one of the big-box copy centers, you need to show up with a well-designed print-ready file that even 12-year-old me could have printed without having to put thought into the process. That means you need someone with the imagination, experience, and know-how to digitally design something for physical output. Pleased to meet you.

Printed Design: Matter That Matters

Every single piece of marketing material affects the brand of the company that produces it, so make sure that your materials aren’t detrimental to your metrics. Good design sells, no matter the medium. Poor design will never get you past medium.