Copywriting Done Right

Whether you’re selling a brand, a service, or a product, your voice must come through loud and clear. And if you’re putting that voice on the web, you’ll need to speak in a way that both major search engines can understand and yet still motivate potential customers or partners to move from surfing to spending.  

If you spend even a small amount of time on this site, you’ll have a good idea of who I am, what I do and how I go about it. That’s because this is my site and it is written by me to sell me to people who need me. 

Of course, it’s easy for me to write like me. The skill of a copywriter is to write in the voice of the client, the company, the acting talent, or the voice of the desired customer.

Copywriters must consider the mediums where the words will be employed. A writer for a TV-spot must write in a way the actors can deliver convincingly. (“You can type this [stuff], but you can’t say it.”  is an absolute truism.) The copywriter for a website must convey information clearly in a compelling way that will engage humans and still be parsed and rewarded by web-crawling algorithms for SEO. Meanwhile, the copywriting for a billboard must communicate everything needed in under 8 words or use a picture instead. 

I enjoy the collaborative process of helping clients find their voice and then expressing their tone and persona in any medium, print, radio, TV, website, or web video. Contact me today and let’s get your message broadcast.