Who is Chadwick Self?
The Generalist in Chief
Whatever the brief, you need a generalist Creative teammate
Whether you are creating a brand from scratch, or revamping one that already exists, a good teammate is essential. Need a campaign for a departmental group that will still work within an industry giant’s corporate branding guidelines? If so, you’ll need a quick-learning team member with a broad range of experience across multiple disciplines and industries.
Marketing teams require a curious mind and not a know-it-all, a solution-seeker, not a buzzkill, a ‘chip off the old block’ without a chip on the old shoulder. In short, you need an inquisitive, task-oriented, and solution-driven team member with specific groups of skills that are useful in a wide range of circumstances. Generally speaking, that’s specifically someone like me.*
Bring General Creativity to Your Team
Einstein brought us General Relativity. I’m no Einstien, but I bring in the General Creativity. General Relativity provides a means to better describe gravity across 4 dimensions. General Creativity helps solve branding, marketing, advertising, and design problems across industries and verticals and in any use case or medium. General Creativity creates marketing and advertising with gravity, pulling potential customers your way.
I create designs with a point of view: your view—with your client’s view in view. I understand the point of the design is not simply to have fun with pencils and pixels. Good design informs, motivates, and sells.
I write copy with a voice—and not just my own. I enjoy the collaborative process of finding and expressing the tone and persona of each client.
I’ve spent my life absorbing voluminous quantities of input and background information from various corners of multi-faceted industries while accruing skills and acquiring tools for creative expression. I fuse this education and understanding to design high-quality productions that further client goals. It’s an expression knowledge, curiosity, skill, and talent that brings me joy and imbues energy into the work.
A History of Creative Design Applied to Marketing and Advertising
I grew up in an advertising agency, and have manned nearly every job within, from footwork to account work.
I’ve air-brushed with Pantone markers and applied letter stencils.
I’ve output and road-tripped camera-ready art to regional newspapers and I’ve composed & uploaded ads for high-end magazines.
I coded templates for HTML newsletters (in 1997!) and managed a team of database programmers to create a nationwide cloud-based platform for house-flippers.
I’ve modeled t-shirt designs for small non-profits and designed iconic logos that ran on the NASDAQ big board with the NASDAQ big boys.
I’ve written, directed, shot, and edited 30-second spots for small regional banks as well as promotional and documentary videos for multinational corporations.
I don’t just bring ‘know how’. I also help you with the ‘know who’. I know the people who know what you need to know. And if they don’t know, they’ll know who to ask. Either way, there will be knowing; or there will be finding out—and there won’t be a whole heckuva lot else going on in my life while we are in between those two states.
So, what problems do your team, company or customers face? General Creativity can solve your meaningful equations in ways you might not expect
Reach out today and let’s talk specifics.
None of my nieces or nephews could reliably say ‘Chadwick” in their youth, and “Chachwick” became an acceptable alternative for most —and their parents— to this day. Plus there’s this other site that insists they get to use the Chadwick domain, though it should be noted that creativity is not their primary driver.
